Crafta is the creative force behind the entire visual experience of Heartland, art directing and producing the stage design, décor, and arts program.

Crafta Studio is where imagination takes shape. Housed in a vibrant Mexico City warehouse, it’s the creative engine room for live arts, crafts, immersive design, décor, and art direction, tailor-made for the international live arts and festival world.

With a passion for detail and a commitment to creativity, the studio merges craftsmanship and innovation to set the stage for extraordinary moments. From first spark to final touch, Celine Huerta and her team design every detail of the visual journey, crafting bold, immersive environments that transform gatherings into unforgettable experiences. Step inside, and you’ll find creativity in full motion, dreams being built and brought to life.